Good morning! While you were asleep, Warner Bros. piled every Hanna-Barbera, MGM and Looney Tunes cartoon they own into one streaming service. All the old cartoons you once had to track down obscure DVD sets to see are about to become one click or tap away. Surprise!
Boomerang, previously a brand associated with CN’s spinoff channel, will also be the name of the service launching this spring that beams over 5,000 cartoons from WB’s classic library into your TV, mobile device or Internet browser. The Boomerang service will also host original content, launching with two new series created by Warmer Bros. Animation: “Dorothy and the Wizard of Oz,” recasting the heroine of the original Oz story as a “brave and feisty princess protagonist,” and “Wacky Races” (self-explanatory). Future projects will include “new adventures” for the Looney Tunes, Scooby Doo and Tom and Jerry.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, President of Cartoon Network, Boomerang and Adult Swim. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
The Boomerang TV channel, for those that get it, will remain running in its current form. Currently Boomerang TV is the Cartoon Network Echo Channel, consisting of 70% TTG and Gumball repeats. But if you want to see the content Boomerang originally had in its prime, you’ve finally got a legal means of doing so.
Boomerang will launch later this spring for the web, iOS and Android, and will later be added to Amazon, Roku and Apple TV. It will be available for $4.99 per month (with 7-day free trial) or $39.99 per year (with 30-day free trial). For more information on Boomerang, visit the official website.
[Source: Cartoon Network]
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